T.I.

Grammy Awards, five platinum-certified albums (Paper Trail four times over, King twice), and more than 30 million singles sold. The campaign opened with Let 'Em Know, a reunion with Pharrell Williams that became T.I.'s first Gold-certified single this year, hitting No. 1 at Urban and Rhythmic radio and reaching the Top 40 of the Billboard Hot 100. T.I. has said the title is about killing the ego, not the crown.